EXPERIENCE

Hi there! I’m Jaedaβ€”a builder, brand strategist, and creative at heart. I specialize in web design, graphic design, and content creation, blending strategy with artistry to bring brands to life. Creativity fuels everything I do, and I love exploring different mediums to craft visuals and experiences that resonate with your audience.

Let’s create something together!

10+ YEARS

of content creation experience

10+ YEARS

of Social media experience

7+ YEARS

of professional marketing experience

35+ BRANDS

worked with across mediums

Dive Deeper

  • For the past seven years, I've had the opportunity to serve as the Director of Design and Systems at Soulheart, a digital marketing agency where I’ve been able to grow and refine my skills across various creative and strategic areas. In this role, I’ve led a range of web design projects, building a portfolio of websites that balance both aesthetics and functionality. Branding has always been a passion of mine, and I’ve enjoyed helping clients develop identities that feel authentic and compelling.

    Beyond web and brand design, I also create design collateral for long-term clients, ensuring consistency and impact across their marketing efforts. My experience spans graphic design, web design, project management, product development, UI/UX design, social media, and marketing strategy. During my four years on the leadership team, I’ve been grateful for the chance to contribute to the company’s growth while continuing to learn and collaborate with a talented team.

  • Growing up in Hawaii, I’ve always been drawn to photographyβ€”it’s been a natural way for me to capture the beauty and adventure that surround me. Instagram quickly became an outlet for that passion, and as I began taking photography more seriously, I found myself diving deeper into the platform’s evolving trends. With my background in business and marketing, it felt like the perfect space to blend creativity with strategy.

    I started my account as a way to share my experiences and keep the childlike spirit of adventure alive. Over time, I experimented with different styles of content and was thrilled to see my community grow to over 18k followers, with several of my reels reaching millions of views.

    Content creation has become more than just a hobbyβ€”it’s something I genuinely love, especially outdoor lifestyle photography and video storytelling. I enjoy crafting unique concepts that not only capture a moment but also serve as a way to share meaningful messages in fresh, engaging ways. Beyond my own travels and adventures here in Hawaii, I’ve had the privilege of creating social media content for a variety of clients, always working to tailor my approach to match each brand’s unique voice and audience.

  • For over a decade, I’ve been honing my skills behind the camera, working as both a photographer and videographer. Along the way, I’ve had the chance to collaborate with a variety of brands, creating user-generated content, product photography, behind-the-scenes footage, and storytelling that captures real experiences. My work is always rooted in adventure, the outdoors, and immersive experiencesβ€”bringing products to life in an authentic way.

    I’ve been fortunate to partner with brands like Insta360, Portland Leather, Zagg, Ridge, Sandbox VR, and Vessi, crafting content that showcases their products in a way that feels natural and engaging.

Partnerships

View my photography


View my videography


View my web design


β€œWorking with Jaeda was a brand's DREAM! She was proactive about learning about our brand and produced absolutely GORGEOUS, high-quality content without needing any guidance. If you ever have the pleasure of working with her, you won’t be disappointed in what she can do for you and your brand!”

β€” Portland Leather

Skillsets


Vlogs / Product Reviews / UGC Content / Aerial B-Roll Clips / Underwater Footage / Lifestyle + Adventure / Product Photography / Graphic Design / Web Design / Branding / Project Management / Product Development

Software Experience


Capcut / Lightroom / Photoshop / InDesign / Illustrator / Sketch / Canva / Figma / Framer / Wordpress / Squarespace / Elementor /

Education


Colorado Christian University / Bachelor of Science in Business Administration / Degree emphasis in Computer Information Systems / Graduated with honors

Explore my digital adventure journal on Instagram

Let’s work together!